2013年全國碩士研究生招生考試在昨日拉開大幕，考研英語（一）中的第二個閱讀理解引起瞭廣大Win8用戶的興趣，因為它涉及到Windows8中IE10瀏覽器的"Do Not Track"(DNT) 請勿跟蹤功能。
IT之家現在將題目提供大家，各位Win8粉絲一起作答看看，會被難住麼？暫時就不提供答案啦（想找答案也不難...）。
先補充點“請勿跟蹤”的背景知識：
當你使用任何瀏覽器訪問網站時，你會自動向該網站提供一些信息，如 Cookie、你的 IP 地址及其他標準計算機信息。 如果網站中包含由第三方網站提供的內容（例如地圖、廣告，或者 Web 信號或腳本等 Web 測量工具），則有關你的一些信息可能會自動發送給內容提供商。 這種安排有幾個優點：例如，你可以方便地訪問第三方內容，你所訪問的網站上顯示的廣告可以讓網站免費提供對收費內容的訪問。 然而，其結果可能會對你的隱私造成影響，因為這些內容提供商可能跟蹤你對多個網站的訪問。
當 Internet Explorer 中的“請勿跟蹤”功能啟用時，Internet Explorer將向你所訪問的網站及在這些網站上托管內容的第三方發送“請勿跟蹤”請求，以此通知這些網站你不希望被跟蹤。
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An old saying has it that half ofall advertising budgets are wasted-the trouble is, no one knows which half . Inthe internet age, at least in theory ,this fraction can be much reduced . Bywatching what people search for, click on and say online, companies can aim "behavioural" ads at those most likely to buy。
In the past couple of weeks aquarrel has illustrated the value to advertisers of such fine-grainedinformation: Should advertisers assume that people are happy to be tracked andsent behavioural ads? Or should they have explicit permission?
In December 2010 America'sFederal Trade Cornmission (FTC) proposed adding a "do not track"(DNT) option to internet browsers ,so that users could tell adwertisersthat they did not want to be followed .Microsoft's Internet Explorer andApple's Safari both offer DNT ;Google's Chrome is due to do so this year. InFebruary the FTC and Digltal Adwertising Alliance (DAA) agreed that theindustry would get cracking on responging to DNT requests。
On May 31st Microsoft Set off therow: It said that Internet Explorer 10,the version due to appear windows 8,would have DNT as a default。
It is not yet clear howadvertisers will respond. Geting a DNT signal does not oblige anyone to stoptracking, although some companies have promised to do so. Unable to tellwhether someone really objects to behavioural ads or whether they are stickingwith Microsoft’s default, some may ignore a DNT signal and press onanyway。
Also unclear is why Microsoft hasgone it alone. Atter all, it has an ad business too, which it says will complywith DNT requests, though it is still working out how. If it is trying to upsetGoogle, which relies almost wholly on default will become the norm. DNT doesnot seem an obviously huge selling point for windows 8-though the firm hascompared some of its other products favourably with Google's on that countbefore. Brendon Lynch, Microsoft's chief privacy officer, bloggde:"webelieve consumers should have more control." Could it really be thatsimple?
26. It is suggested in paragraph 1 that "behavioural" ads help advertisers to:
[A] ease competition among themselves
[B] lower their operational costs
[C] avoid complaints from consumers
[D]provide better online services
27. "The industry" (Line 6,Para.3)refers to:
[A] online advertisers
[B] e-commerce conductors
[C] digital information analysis
[D]internet browser developers
28. Bob Liodice holds that setting DNT as a default
[A] many cut the number of junk ads
[B] fails to affect the ad industry
[C] will not benefit consumers
[D]goes against human nature
29. which of the following is ture according to Paragraph.6?
[A] DNT may not serve its intended purpose
[B] Advertisers are willing to implement DNT
[C] DNT is losing its popularity among consumers
[D] Advertisers are obliged to offer behavioural ads
30. The author's attitude towards what Brendon Lynch said in his blog isone of:
[A] indulgence
[B] understanding
[C] appreciaction
[D] skepticism
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