The OnePlus philosophy is to never settle. We aim to make beautiful devices with exceptional build quality and the best possible user experience. I value my time at OPPO and am grateful to the opportunities I had there, but I knew the chance to start OnePlus wouldn’t come around again. I have always dreamed of building an internationally recognized and respected brand, and I founded OnePlus to do just that. Finally, there is a real opportunity to disrupt the smartphone market on a global scale by pursuing an e-commerce business model. OnePlus lets us make changes it would have been logistically too difficult to make at OPPO because there business model is so established.
We will launch our first product, the OnePlus One, in Q2. We are primarily focused on selling it online so as to cut down traditional sales partner and marketing costs and ultimately make a better product at a better value for the user. Our main goal in making the OnePlus One was to never settle on the product itself.
We haven’t announced the specific countries just yet, but the OnePlus One will be available in select markets spanning North America, Europe and Asia. We designed the OnePlus One to support LTE globally. Stay tuned to find out which exact countries we’ll launch in.
Our first product is a smartphone called the OnePlus One. We chose to name our company ‘OnePlus’ for two different reasons. On one hand, ‘One’ represents the status quo, and ‘Plus’ represents our desire to improve upon that. Alternatively, ‘One’ represents an individual user and ‘Plus’ represents an organic sharing of our product through our users’ network of friends and family. We think that will be the best way to reach consumers, through good word of mouth.
We named our first phone ‘One’ because it just felt like a natural fit for our first product as a company, a product that will be our debut to the world.
We didn’t enter the market with a rival in mind, we’re just trying to build the best possible smartphone. There are comparisons that can be drawn between both Xiaomi and Nexus based on price and their business models but we believe the quality of our phones far exceed what is currently available. Ultimately, because we are so new, our own actions will impact us more than the actions of any of our competitors.
We’re putting all of our focus into the OnePlus One right now. Of course we have ideas for our next products, but the OnePlus One will be our only product for 2014.
The team here has an incredible background in hardware. We are well versed in how to build beautiful and well-constructed devices. Our experience helps us make decisions that will improve the whole user experience. Every decision is well thought out and precisely executed to better the longevity, feeling and performance of the phone.
We are also partnering with CyanogenMod,the most popular aftermarket open source Android system. The software on the OnePlus One will showcase the lightness, speed and security that CyanogenMod is famous for plus a range of extra features designed exclusively for our device.
Honestly, I am not satisfied with it. Many phones available today are simply ugly. The ones that are well designed are typically loaded with unneccessary software or poorly built. My dissatisfaction with the current choices were the catalyst for me to start my own venture in OnePlus.
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